37 min listen
The Problematic Promise of Digital B2B Buying
From#Hashtags, The Gartner Marketing & Communications Podcast
The Problematic Promise of Digital B2B Buying
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
42 minutes
Released:
Dec 13, 2023
Format:
Podcast episode
Description
In this episode, Gartner analyst Rick LaFond discusses how B2B CMOs should align their customer acquisition and account growth strategies to the preferences and behaviors of the modern B2B buyer. This discussion includes the latest trends in B2B buying, as well as strategic and tactical tips for how CMOs should respond accordingly.Rick LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.
Released:
Dec 13, 2023
Format:
Podcast episode
Titles in the series (53)
Where Social Strategies Fall Short — With Amber Gallihar Boyes: Social media is a two-way street, but many social strategies don’t reflect the most current audience behaviors and preferences, leaving significant engagement opportunities on the table. What can communicators and marketers do to make sure they’re maximizing the potential of their social efforts? by #Hashtags, The Gartner Marketing & Communications Podcast