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How CMOs Are Upending Structure — With Sally Witzky

How CMOs Are Upending Structure — With Sally Witzky

From#Hashtags, The Gartner Marketing & Communications Podcast


How CMOs Are Upending Structure — With Sally Witzky

From#Hashtags, The Gartner Marketing & Communications Podcast

ratings:
Length:
39 minutes
Released:
Sep 7, 2022
Format:
Podcast episode

Description

In this episode, Gartner analyst Sally Witzky discusses insights from Gartner's Marketing Organization Insights Survey for 2022, with her perspective of what CMOs seemed to get right, and other data points that make us scratch our heads. Either way, CMOs changed all aspects of their marketing resource ecosystem from org structures to operating models to agency roster. The episode covers what they changed and what we’ve heard from CMOs since the survey’s release.Sally Witzky analyzes marketing organizational and operational trends and best practices. She advises CMOs to leverage proven and actionable techniques, systems and tools for building in-house strategic marketing capabilities that maximize value creation and strengthen competitive advantage.
Released:
Sep 7, 2022
Format:
Podcast episode

Titles in the series (54)

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.