In this episode, Gartner analyst Benjamin Bloom discusses new challenges to marketing’s role as a technology steward. While IT and marketing have improved their collaboration efforts, marketing’s position as a growth driver cannot survive in the face of remarkably low utilization of the technology capabilities in the stack. CMOs must overcome customer data frictions and disrupted customer journeys, but our 2022 Gartner Marketing Technology Survey reveals that talent training and integration remain critical ROI bottlenecks.We’ll cover new insights into where martech teams are placing their bets, from today’s critical components to the emerging technologies to battle the cookieless future.Benjamin Bloom is a VP analyst helping marketing leaders with martech stack optimization, personalization, and customer data management. Benjamin’s experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a consultant/strategist and as a client-side team leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for more than 15 years. Before entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University.