31 min listen
What Genius Digital Marketing Brands Do Differently
From#Hashtags, The Gartner Marketing & Communications Podcast
What Genius Digital Marketing Brands Do Differently
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
34 minutes
Released:
Apr 17, 2024
Format:
Podcast episode
Description
In this episode of #Hashtags, Gartner analysts Matt Moorut and Suzanne Schwartz discuss the annual 2023-2024 Genius brands research, which identifies trends across top performing digital marketing brands. This discussion includes how CMOs can emulate, learn from, and surpass this year's Genius brands’ digital marketing efforts by executing robust marketing operations, brand governance, and cross-channel activation.Matt Moorut supports Gartner's clients in the retail industry with insights and guidance on various marketing topics, ranging from budget strategy to digital marketing trends and best practices. He is the lead analyst for Gartner’s In the Company of Genius research, which highlights cross-sector digital marketing best practices.Suzanne Schwartz advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy.
Released:
Apr 17, 2024
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast