31 min listen
Where the Best Laid Loyalty Plans Often Fall Short
From#Hashtags, The Gartner Marketing & Communications Podcast
Where the Best Laid Loyalty Plans Often Fall Short
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
28 minutes
Released:
Feb 21, 2024
Format:
Podcast episode
Description
In this #Hashtags episode, Gartner analyst Halle Stern surfaces a glaring flaw in many loyalty programs: the lack of a clear plan for communicating about them. The discussion includes how marketing leaders should leverage customer insights to communicate about the program across the customer journey, and how to collaborate with internal partners to get buy in for the program.Halle Stern is a Senior Principal Analyst in Gartner’s marketing practice. She helps clients to better understand their customers’ needs and challenges to improve customer experience outcomes such as customer satisfaction, loyalty, retention and advocacy.
Released:
Feb 21, 2024
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast