36 min listen
Setting Your Comms House in Order: Data Insights to Help You Shine – With Iliyana Hadjistoyanova
From#Hashtags, The Gartner Marketing & Communications Podcast
Setting Your Comms House in Order: Data Insights to Help You Shine – With Iliyana Hadjistoyanova
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
36 minutes
Released:
Aug 9, 2022
Format:
Podcast episode
Description
In this episode, Gartner analyst Iliyana Hadjistoyanova reveals key insights from an organizational survey of 182 Communications leaders. We discuss the positive trend of the function’s growing influence and debate the implications of high reorganization rates. And we try to answer the question, “If all seems to be trending well, why are communicators quitting in droves?” Iliyana Hadjistoyanova supports Communications leaders in optimizing structure and skills within their own teams, prioritizing high-value work and connecting it to business goals in clear, measurable ways.Her expertise includes strategic planning and measurement, functional design, and talent development and training. She leverages insights, best practices and benchmarks to help executives make smart decisions that elevate their functions to become true business partners.
Released:
Aug 9, 2022
Format:
Podcast episode
Titles in the series (53)
Recalibrating Brand and Performance Marketing — With Julie Reeves and Noam Dorros: How does a CMO decide whether to pour their strategic energies and resources into performance marketing or brand marketing? And is it really a matter of choosing one or the other? More than ever, reliably growing your brand will depend on your ability to strike the right balance between the two. by #Hashtags, The Gartner Marketing & Communications Podcast