31 min listen
The Most Consequential Consumer Trends of 2024
From#Hashtags, The Gartner Marketing & Communications Podcast
The Most Consequential Consumer Trends of 2024
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
52 minutes
Released:
Jan 24, 2024
Format:
Podcast episode
Description
In this episode, Gartner analyst Kate Muhl leverages Gartner’s proprietary quantitative and qualitative consumer research to resolve the seeming disconnect between indicators and attitudes in 2024. The discussion hones in on the consumer trends and cultural themes that will matter to CMOs in 2024, potential impacts of the 2024 presidential campaign and how all of that is shaping consumer expectations for brands.Kate Muhl is a Gartner Analyst specializing in cultural and consumer Insights.She has been researching and advising on the consumer and U.S. culture for more than a decade.
Released:
Jan 24, 2024
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast