34 min listen
A Pragmatic Path for GenAI Adoption
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
33 minutes
Released:
May 15, 2024
Format:
Podcast episode
Description
In this episode, Gartner analyst Claire Alexander, discusses how marketing organizations are currently using Generative AI across teams. She shares practical tips for increasing the pace of Generative AI adoption in your organization and key watch outs on that path.Claire Alexander is an Analyst in the Gartner for Marketing Leaders practice, advising CMOs and marketing leaders interested in raising the bar on their leadership and business outcomes. Ms. Alexander provides guidance on developing effective marketing strategies; improving marketing effectiveness through deliberate investment in talent, technology and operations; and on Digital and B2B marketing generally.
Released:
May 15, 2024
Format:
Podcast episode
Titles in the series (54)
What It Takes To Be “Tomorrow’s CMO” — With Kristina LaRocca Cerrone and Alex de Fursac Gash: What do CMOs need to be successful — not just today, but tomorrow? CMO skills haven’t evolved much in the last few years, despite new strategies and the evolution of audiences. But now, heads of marketing are being asked to point their skills at newer, more complex business objectives. Runtime 34:28 by #Hashtags, The Gartner Marketing & Communications Podcast