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#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData

#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData

FromThe Agile Brand™ with Greg Kihlström


#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData

FromThe Agile Brand™ with Greg Kihlström

ratings:
Length:
22 minutes
Released:
May 24, 2024
Format:
Podcast episode

Description

Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity gap in AI adoption, and envisioning the future that involves a collaboration of sorts between AI and the human touch in sales and marketing.
To navigate these topics, I’d like to welcome Eric Madariaga, Co-Founder of CData.
Resources
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Released:
May 24, 2024
Format:
Podcast episode

Titles in the series (100)

One of the leading marketing technology, customer experience, and digital transformation podcasts features executives and thought leaders from top brands and platforms who talk about the trends driving the industry forward, like first-party data strategies, artificial intelligence, journey orchestration, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.