4 min listen
#5 Branding for Differentiation and Competitive Advantage
#5 Branding for Differentiation and Competitive Advantage
ratings:
Length:
4 minutes
Released:
Mar 12, 2019
Format:
Podcast episode
Description
While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely aesthetic or surface differentiation and find ways to meaningfully occupy an idea in their consumer's minds.
Released:
Mar 12, 2019
Format:
Podcast episode
Titles in the series (100)
#7 Branding and Expectation-Setting for Customers: A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done well, this combination of messaging and visuals helps create a better customer experience by setting... by The Agile Brand™ with Greg Kihlstrom