10 min listen
Episode 252: Creating a Brand Story with Bobby Gillespie
Episode 252: Creating a Brand Story with Bobby Gillespie
ratings:
Length:
33 minutes
Released:
Jul 19, 2022
Format:
Podcast episode
Description
Brands aren’t created out of thin air. They already exist.
It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks.
Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.
Join us as we discuss:
Why having a brand strategy focused on future customers is essential
What to avoid when building a brand story
How to measure a brand for an accurate return on investment
Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks.
Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.
Join us as we discuss:
Why having a brand strategy focused on future customers is essential
What to avoid when building a brand story
How to measure a brand for an accurate return on investment
Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.
Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.
Released:
Jul 19, 2022
Format:
Podcast episode
Titles in the series (100)
WTH is the The B2B Revenue Executive Experience?: There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun. by The B2B Revenue Executive Experience