4 min listen
#1 Your Brand is a Vocabulary
#1 Your Brand is a Vocabulary
ratings:
Length:
6 minutes
Released:
Feb 12, 2019
Format:
Podcast episode
Description
How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, it will be something that employees are able to easily use, and something that is meaningful to your customers.
Released:
Feb 12, 2019
Format:
Podcast episode
Titles in the series (100)
#10 Branding and Focus: “Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. Instead, in order for a brand to be successful, it must focus its efforts on defining its ideal... by The Agile Brand™ with Greg Kihlstrom