5 min listen
#22 Constants and the Agile Brand
#22 Constants and the Agile Brand
ratings:
Length:
5 minutes
Released:
Jun 25, 2019
Format:
Podcast episode
Description
Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go against the fundamentals of branding to be so agile, and adapt to change so easily? What about the core things that make up a brand? For this reason, we need to think of the Agile Brand as being nuanced. Earlier in the show, we described “timelessness” as one of the key aspects of a great brand. It’s important to make sure we don’t confuse matters. While much of our discussion of the agile brand has centered on creating a continually evolving entity, we should also be clear that there are certain brand elements which should not be readily modified.
Released:
Jun 25, 2019
Format:
Podcast episode
Titles in the series (100)
#6 Brands and Value Creation for the Organization: Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many internal and external opportunities beyond marketing benefits. by The Agile Brand™ with Greg Kihlstrom