39 min listen
How to Create & Own a Category with Optimizely
How to Create & Own a Category with Optimizely
ratings:
Length:
35 minutes
Released:
Mar 13, 2019
Format:
Podcast episode
Description
In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.
Released:
Mar 13, 2019
Format:
Podcast episode
Titles in the series (21)
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