39 min listen
Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt
Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt
ratings:
Length:
46 minutes
Released:
Feb 27, 2019
Format:
Podcast episode
Description
Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustrations, regrets, and celebrations companies rarely share publicly.
Released:
Feb 27, 2019
Format:
Podcast episode
Titles in the series (21)
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