39 min listen
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
Stop Marketing Blind with Rand Fishkin & Casey Henry (SparkToro)
ratings:
Length:
40 minutes
Released:
Feb 13, 2019
Format:
Podcast episode
Description
How do we divide up our time as marketers to build a great brand? Do we know? Do we have a PLAN to do so? In the Season 2 premiere of Exceptions, host Jay Acunzo goes inside SparkToro, the audience intelligence search engine, cofounded by former Moz cofounder and CEO, Rand Fishkin, and Casey Henry, formerly of Moz, HubSpot, and Wistia. The duo explains where brand fits in the earliest days of building a company, and they expose the issues with how most marketers spend time, especially when it comes to audience development and customer research.
Released:
Feb 13, 2019
Format:
Podcast episode
Titles in the series (21)
The Most Crucial Leadership Principle Most B2B Brands Miss: In this episode of #Exceptions, a revelation about leadership and team happiness and retention in B2B. Indianapolis startup Lessonly teaches us about the communication principle most needed but often overlooked across the corporate world. It's one that... by Exceptions With Jay Acunzo