In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world's top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team's work and her own, and why the Exceptions exploration is the most important journey for modern marketers to make today.

To our listeners: Thanks for your support of this series! Keep in touch with Drift at drift.com and host Jay Acunzo at marketingshowrunners.com.