58 min listen
Dara Treseder (Autodesk) | Lead with Trust
FromThe CMO Podcast
ratings:
Length:
59 minutes
Released:
May 3, 2023
Format:
Podcast episode
Description
Dara Treseder is the Chief Marketing Officer of Autodesk. Autodesk is perhaps the most amazing company you've never heard of, but it has certainly impacted you. Their tagline is “Make Anything,” and their software has made a significant impact on industries such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing.As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as a CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO.In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 3, 2023
Format:
Podcast episode
Titles in the series (100)
Frank Cooper III | Thriving With a Sense of Purpose by The CMO Podcast