Gemma Anderson the Head of Performance and Growth at Deakin University.  She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the recognised by B&T Magazine as the most Influential person in Marketing Under 30.  In this episode:  Common mistakes businesses make when using data for marketing The most important steps to set up your marketing to make the most of data and technology You Need to Know About Data Driven Marketing