25 min listen
028 Bill Besselman - How Embracing Technology Can Help You Better Engage with Members and Clients
028 Bill Besselman - How Embracing Technology Can Help You Better Engage with Members and Clients
ratings:
Length:
26 minutes
Released:
Nov 25, 2015
Format:
Podcast episode
Description
Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.
During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.
During this week's interview we talk to Bill about:
Common trends from data collected from Under Armor apps
How they are keeping people engaged with the apps
How will the digital can work in conjunction with the fitness industry
How much does Under Armor really know about their customers?
Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/
During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.
During this week's interview we talk to Bill about:
Common trends from data collected from Under Armor apps
How they are keeping people engaged with the apps
How will the digital can work in conjunction with the fitness industry
How much does Under Armor really know about their customers?
Visit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/
Released:
Nov 25, 2015
Format:
Podcast episode
Titles in the series (100)
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