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Customer Marketing Like a Boss with  Scott Wilder and Eran Livneh

Customer Marketing Like a Boss with Scott Wilder and Eran Livneh

FromThe Next CMO


Customer Marketing Like a Boss with Scott Wilder and Eran Livneh

FromThe Next CMO

ratings:
Length:
36 minutes
Released:
Oct 12, 2022
Format:
Podcast episode

Description

In this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim CMO to project-based assignments. Either way, it's all about results - define, plan, deliver, measure & adjust.Learn more about Scott K WilderLearn more about Base.aiLearn more about Eran LivnehLearn more about MarketCaptureFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Oct 12, 2022
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.