34 min listen
Customer Marketing Like a Boss with Scott Wilder and Eran Livneh
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Oct 12, 2022
Format:
Podcast episode
Description
In this episode, we speak about all things customer marketing with Scott Wilder, VP of Customer, Partner and Community Engagement at Base.ai and Eran Livneh, Founder and Chief ABM Officer of MarketCapture.Scott leads customer, partner, and community engagement at Base.io, he was the former head of customer engagement and community at HubSpot, and held marketing leadership roles at world class companies including Udacity, Coursera, Adobe, Marketo, and Intuit.Eran helps B2B software companies grow by implementing Account-Based Marketing (ABM) and Customer-Led Growth (CLG) programs. His client engagements range from part-time interim CMO to project-based assignments. Either way, it's all about results - define, plan, deliver, measure & adjust.Learn more about Scott K WilderLearn more about Base.aiLearn more about Eran LivnehLearn more about MarketCaptureFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Oct 12, 2022
Format:
Podcast episode
Titles in the series (100)
Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO