36 min listen
From Marketing Manager to CMO, the Remarkable Career of Kaycee Kalpin of Premier
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Oct 25, 2022
Format:
Podcast episode
Description
In this episode, we speak to Kaycee Kalpin, the CMO of Premier, a healthcare improvement company uniting an alliance of approximately 4,400 U.S. hospitals and health systems and more than 250,000 other providers and organizations.Kaycee started with Premier as a marketing manager and in just nine years, worked her way all the way to the CMO role. Kaycee credits Premier CEO, Michael Alkire, for his mentorship and support for her meteoric rise.Learn more about Kaycee KalpinLearn more about Premier IncFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Oct 25, 2022
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO