When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap

What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO

36 min listen

Working with agencies with Scott Millen from 2 Fish Agency: TheNextCMO’s latest podcast is with Scott Millen the co-founder and managing director at 2Fish company. Scott started 2Fish company back in 2011 and works closely with client partners to help them solve marketing problems. This podcast discusses the importance of building relationships with your clients, tips for marketers to get the most out of their agency relationship, how to adjust your marketing plans during a pandemic, and how Scott was the first customer of Plannuh! Scott Millen - https://www.linkedin.com/in/scottmillen/ 2 Fish Company - https://2fishco.com For more info about Plannuh, check out our website by The Next CMO

38 min listen

Understanding TikTok with Jacob Pace of Flighthouse: TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand. Jacob Pace - https://www.linkedin.com/in/jacobpace/ Flighthouse - https://www.flight.house Flighthouse Media - https://www.flighthousemedia.com/ Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325 Dance Charades - https://www.tiktok.com/@flighthouse/video/6 by The Next CMO

29 min listen

Marketing to a very targeted market with Mark Donnigan, VP of Marketing at Beamr: TheNextCMO’s latest podcast is with Mark Donnigan the Vice President of Marketing at Beamr. Mark is co-host of The Video Insiders podcast, where he shares up to date insights on the state of streaming technology and the business of video. Mark's journey into marketing leadership was a left turn from sales management and business development. But in today's “winner takes all” market reality we cover the importance of remote working, video marketing, category design and how essential the relationship between the CEO, CMO, and head of sales is for a business to thrive. Beamr- https://beamr.com The Video Insiders podcast- https://thevideoinsiders.com Mark Donnigan LinkedIn profile- https://www.linkedin.com/in/markdonnigan/ For more info about Plannuh, check out our website by The Next CMO

25 min listen

Marketing operations with CabinetM CEO, Anita Brearton: Your hosts, Peter Mahoney and Dan Faulkner from Plannuh, discuss the latest strategies and technologies designed for the next generation CMOs. This episode features a discussion with CabinetM CEO, Anita Brearton about the future of marketing operations, and the issues related to managing the ever-increasing number of platforms in the typical marketing stack. by The Next CMO

28 min listen

The Next CMO Meetup with Brian Kardon, CMO of Fuze: This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future. Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze. An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy. You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO Many thanks to Drift for their support by The Next CMO

41 min listen

5 financial fundamentals that every marketer needs to understand - with Dan Faulkner, CTO of Plannuh: TheNextCMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Before being employee #1 at Plannuh, Dan worked at Nuance Communications as the Senior VP and general manager. During his 13 year tenure, Dan focused on the VP & GM voice-to-text space leading product management and strategy for global enterprise business. In this episode, we cover the importance for marketers to understand and build a relationship with finance, new terminology; the law of small change and budget burn rate, and the consequences of a marketer if they are not on top of their numbers. Dan wrote about this topic in detail in this blog post: https://blog.plannuh.com/blog/5-financial-fundamentals-that-every-marketer-needs-to-understand Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/ For more info about Plannuh, check out our website by The Next CMO

25 min listen

Managing an Iconic Brand with Martha Boudreau, CMO of AARP: TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns. Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/ AARP - https://www.aarp.org Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website by The Next CMO

43 min listen

Executive Coaches for CMOs with Julie Zadow: TheNextCMO’s latest podcast is with Julie Zadow the Executive VP and CMO of DemandSpring. Julie is a growth marketing leader skilled at aligning marketing talent and content strategy with business goals. As DemandSpring's CMO, Julie works with marketing leaders to build true Revenue Marketing disciplines inside their organizations. In this episode, we cover her latest blog post discussing 9 ways executive coaching can help you advance your career. Julie Zadow - https://www.linkedin.com/in/juliezadow/ The Standing Taller Series: 9 Ways Executive Coaching Can Help you Advance your Career: https://demandspring.com/blog/the-standing-taller-series-9-ways-executive-coaching-can-help-you-advance-your-career/ Demand Spring - https://demandspring.com For more info about Plannuh, check out our website by The Next CMO

36 min listen

There is a problem with marketing leadership: In this episode of TheNextCMO podcast, Peter Mahoney, Plannuh's Founder and CEO, discusses his latest blog post about the problem with marketing leadership. You can read Peter's complete blog post here: https://blog.plannuh.com/blog/there-is-a-problem-with-marketing-leadership by The Next CMO

17 min listen

The impact of ineffective marketing leadership execution: In this episode, Plannuh CEO, Peter Mahoney, discusses the impact of ineffective marketing leadership execution. Peter is interviewed by Kelsey Krapf and Dan Faulkner, CTO of Plannuh. We discuss the key areas of impact, including wasted budget, sub-optimal performance, and poor strategic execution. You can read Peter's blog post about this topic here: https://blog.plannuh.com/blog/the-impact-of-the-ineffective-marketing-leadership-execution If you have a topic you would like covered, or a recommendation for a guest, send us a note at thenextcmo@plannuh.com by The Next CMO

26 min listen

What can marketing learn from BDRs?: This is a special "quarantine edition" of TheNextCMO podcast. We really wanted to do an in-person interview, so that limited the potential audience to people I could find in my house. Luckily for me, my son, Patrick Mahoney, is quarantining with us and he happens to be a BDR for a Boston-based SaaS company called Repsly. Patrick and I discuss how BDRs can be successful during a pandemic, the best ways to reach out to prospects, how BDRs and marketing should work together, and much more. To learn more about Patrick, check out his LinkedIn profile: Pat Mahoney To learn more about Repsly, visit their website: www.repsly.com The learn more about Plannuh, visit our website: www.plannuh.com If you have ideas for guests, or want to be a guest yourself, send us an email at: thenextcmo@plannuh.com by The Next CMO

39 min listen

Goal-driven marketing with Scott Todaro, CMO of Plannuh: Our guest this episode is Scott Todaro, the CMO of Plannuh. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here: Are you Practicing Goals-Based Marketing? Building a Goals Hierarchy to Eliminate Busywork Marketing You Have Goals, but Do You Have the Right Strategy to Achieve Them? A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter. by The Next CMO

27 min listen

Launching a brand new, 1000 person company with Norman Guadagno from Acoustic: Learn how Norman and his team created a new brand and a whole new marketing team for Acoustic, after spinning our of IBM in 2019. by The Next CMO

42 min listen

Setting up your web analytics with Chris Mercer from MeasurementMarketing.io: Web analytics guru, Chris Mercer (aka "Mercer"), the co-founder of MeasurementMarketing.io shares practical tips every marketer should know about setting up Google Analytics, Tag Manager, and Data Studio to get the most out of their web marketing. by The Next CMO

38 min listen

The marketing DNA assessment with Dan Faulkner: TheNextCMO’s latest podcast is with Dan Faulkner the CTO of Plannuh. Before being employee #1 at Plannuh, Dan worked at Nuance Communications as the Senior VP and general manager. During his 13 year tenure, Dan focused on the VP & GM voice-to-text space leading product management and strategy for global enterprise business. In this episode, we cover Dan’s latest blog post, The Marketing DNA assessment, where we discuss the 4 key marketing DNA traits, how a marketing function changes between a service and platform, the different marketing techniques for B2B vs B2C companies, and how to build and assess a model that can adapt as your marketing DNA evolves. Blog post - https://blog.plannuh.com/blog/the-marketing-dna-assessment Dan Faulkner- https://www.linkedin.com/in/danielfaulkner/ For more info about Plannuh, check out our website by The Next CMO

30 min listen

Steve Baines: Salesforce Integration and Customization Zen Master by The Next CMO

47 min listen

Strategic content marketing with Jeff Coyle, co-founder and CSO of MarketMuse: Learn about content strategy from a 22 year veteran in the industry, Jeff Coyle. Jeff is the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform. by The Next CMO

37 min listen

The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner: In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner. Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers. While supplies last, you can get a free copy of the book at the link below: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence by The Next CMO

42 min listen

Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO

34 min listen

ABM and Prospecting with Michael Phelan of Go To Market Pros: TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan. Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/ Go to Market Pros - https://www.gotomarketpros.com Magnet Marketing - https://www.gotomarketpros.com/offering For more info about Plannuh, check out our website by The Next CMO

39 min listen

Testing and optimizing your digital before it goes live with Nitzan Shaer, CEO of Wevo: In this episode, we discuss tools for testing and optimizing digital campaigns before they go live with Nitzan Shaer, CEO of Wevo by The Next CMO

37 min listen

Gathering customer insights from unstructured data with Erinn Taylor of Canvs: In this podcast we discuss the difference between emotion and sentiment, how emotional measurement can drive major business decisions, and how brands use Canvs to understand their customers better. by The Next CMO

22 min listen

Mastering Google Advertising with Mike Rhodes of Websavvy: Learn how to master the art of Google Ads with the guy who literally wrote the book on advertising on Google, Mike Rhodes. by The Next CMO

31 min listen

Creating Omnichannel Experiences with Sara Richter, CMO of Emarsys: Sara Richter, the CMO of Emarsys, shares her experiences creating omnichannel customer experiences. by The Next CMO

41 min listen

Kyle York, CEO and Managing Partner of York IE (among other things): TheNextCMO’s latest podcast is with Kyle York the Co-Founder and CEO of York-IE. Kyle works closely with entrepreneurs and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world. In this podcast we discuss Kyle's wealth of knowledge in the technology industry, his GTM strategy, York-IE’s unique business model, how the pandemic has impacted his investment approach, and how to recruit executive talent. Kyle York - https://www.linkedin.com/in/kyork20/ York-IE - https://york.ie For more info about Plannuh, check out our website by The Next CMO

45 min listen

Best practices for in-sourcing your marketing with John Readman, CEO of Modo25: We talk to John Readman, the CEO of Modo25 about in-sourcing your marketing. by The Next CMO

41 min listen

Getting the most out of your email channel with Charlie Ungashick of Validity: TheNextCMO’s latest podcast is with Charlie Ungashick the CMO of Validity. Charlie is a serial-CMO with over 10 years of experience working for companies such as Applause, PTC, and Globoforce. In this podcast we discuss their upcoming digital event, The Summit; a cant-miss email event, the importance of data for customer engagement platforms, and how to improve your overall marketing strategy. Charlie Ungashick - https://www.linkedin.com/in/charlieungashick/ Validity - https://www.validity.com The Summit Digital Event - https://www.validity.com/summit/ For more info about Plannuh, check out our website by The Next CMO

28 min listen

Improving your marketing performance with data experiments with Jason Widup of metadata.io: Running data experiments to improve marketing performance, with Jason Widup, VP of Marketing at metadata.io by The Next CMO

42 min listen

Building Winning Marketing Plans with Scott Todaro: TheNextCMO’s latest podcast is with Scott Todaro the co-founder and CMO of Plannuh. Scott has over 28 years of marketing experience, has managed hundreds of marketers, and taught marketing at the University of Lowell. This podcast discusses why a marketing plan is the most strategic document a marketer will produce all year, common mistakes marketers make when building a plan, and where to find the ultimate marketing planning template. Scott Todaro - https://www.linkedin.com/in/scott-todaro-744a3/ The ULTIMATE Planning Template -https://info.plannuh.com/building-marketing-plans-that-win For more info about Plannuh, check out our website by The Next CMO

36 min listen

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When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap

When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap

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