34 min listen
Optimizing Digital Outcomes with Margo Kahnrose, CMO of Skai
FromThe Next CMO
ratings:
Length:
40 minutes
Released:
Apr 5, 2022
Format:
Podcast episode
Description
In this episode, we speak to Margo Kahnrose, the CMO of Skai, the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections.We cover topics including:How Margo went from a creative and brand professional to the CMO jobThe changing world of digital advertising and how marketers should be adjusting to copeMoving on from the third party cookie dependenceHow we should use 2022 to run experiments for expected changes in 2023The role of the CMO in product experiencesLearn more about Margo KahnroseLearn more about SkaiFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcast
Released:
Apr 5, 2022
Format:
Podcast episode
Titles in the series (100)
Converting a complex event from physical to digital - lessons learned from EnterpriseDB user conference: TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department. Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them. Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and sup by The Next CMO