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Leading Digital Transformation with Gaurav Chand, CMO of Cognizant

Leading Digital Transformation with Gaurav Chand, CMO of Cognizant

FromThe Next CMO


Leading Digital Transformation with Gaurav Chand, CMO of Cognizant

FromThe Next CMO

ratings:
Length:
39 minutes
Released:
Apr 12, 2022
Format:
Podcast episode

Description

In this episode, we speak to Gaurav Chand, the CMO of Cognizant, a global leader in digital transformation. Cognizant achieved more than $18B in revenue in 2021 and currently has over 330,000 employees. They use expertise that’s been proven and tested around the globe to help you get ahead of challenges, sense opportunities sooner and outpace change by transforming experiences, reimagining processes, and modernizing technology.We cover topics including:How Gaurav reached the CMO office at one of the 200 largest companies in the world.How Cognizant achieves their top business goals with aligned marketing efforts.The value of a major sponsorship approach that is consistent with their marketing strategy.Gaurav’s advice to current and aspiring CMOs Learn more about Gaurav ChandLearn more about CognizantFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Apr 12, 2022
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.