29 min listen
Leading Digital Transformation with Gaurav Chand, CMO of Cognizant
FromThe Next CMO
ratings:
Length:
39 minutes
Released:
Apr 12, 2022
Format:
Podcast episode
Description
In this episode, we speak to Gaurav Chand, the CMO of Cognizant, a global leader in digital transformation. Cognizant achieved more than $18B in revenue in 2021 and currently has over 330,000 employees. They use expertise that’s been proven and tested around the globe to help you get ahead of challenges, sense opportunities sooner and outpace change by transforming experiences, reimagining processes, and modernizing technology.We cover topics including:How Gaurav reached the CMO office at one of the 200 largest companies in the world.How Cognizant achieves their top business goals with aligned marketing efforts.The value of a major sponsorship approach that is consistent with their marketing strategy.Gaurav’s advice to current and aspiring CMOs Learn more about Gaurav ChandLearn more about CognizantFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Apr 12, 2022
Format:
Podcast episode
Titles in the series (100)
Understanding TikTok with Jacob Pace of Flighthouse: TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand. Jacob Pace - https://www.linkedin.com/in/jacobpace/ Flighthouse - https://www.flight.house Flighthouse Media - https://www.flighthousemedia.com/ Finish the TikTok Lyrics - https://www.tiktok.com/@flighthouse/video/6783361942649048325 Dance Charades - https://www.tiktok.com/@flighthouse/video/6 by The Next CMO