36 min listen
Making the leap to the top marketing job with Allison MacLeod of Flywire
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Dec 22, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Allison MacLeod the EVP of Global Marketing at Flywire. Allison is an expert at driving high velocity inbound and outbound campaigns, and building high performing teams. In this podcast we discuss the growing need for digital payment processing during this pandemic, how to build a vertical marketing strategy, and how to measure the results of your integrated marketing campaigns. Allison MacLeod -https://www.linkedin.com/in/allisonbmacleod/ Flywire - https://www.flywire.com Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Dec 22, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO