This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective onAligning revenue teams toward common goalsThe importance of an effective messaging strategyPrioritizing numerous ideas from CEOsA high-reward compensation approachTimestamps(00:00) - - Performance metrics and career motivation

(06:04) - - Understanding customer needs

(09:28) - - Personal growth and getting recognition

(11:46) - - Aligning goals and compensation

(15:28) - - Higher earnings through higher risk

(17:11) - - Aligning compensation to reality

(20:23) - - The supply chain stages and revenue generation

(27:53) - - Product marketing and brand management

(29:54) - - Creative messaging

(35:57) - - Understanding the managers’ mindset in crisis

(39:17) - - Challenges of managing a startup

(41:10) - - Managing content effectively

(44:23) - - Sales enablement

(46:48) - - Becoming a valued expert and resource in a business

(49:57) - - The unpredictability of creative inspiration

Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more