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#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

FromExit Five: B2B Marketing with Dave Gerhardt


#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

FromExit Five: B2B Marketing with Dave Gerhardt

ratings:
Length:
50 minutes
Released:
Dec 6, 2022
Format:
Podcast episode

Description

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:
Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 
SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Released:
Dec 6, 2022
Format:
Podcast episode

Titles in the series (100)

The Exit Five podcast helps you do better B2B marketing. Hosted by Dave Gerhardt. Join thousands of B2B marketing pros in the community at exitfive.com