53 min listen
Building a B2B Marketing Strategy That Will Actually Work
Building a B2B Marketing Strategy That Will Actually Work
ratings:
Length:
7 minutes
Released:
Jan 17, 2022
Format:
Podcast episode
Description
Every marketer struggles with strategy. Especially early on in the year when you're still ironing everything out and trying to look ahead to Q2. When you find yourself overwhelmed with planning, take a step back and remember the ultimate goal of marketing is to make sales easier. That's where you start. Quick chat about strategy and my simple marketing planning framework.
Released:
Jan 17, 2022
Format:
Podcast episode
Titles in the series (100)
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads by Exit Five: B2B Marketing with Dave Gerhardt