Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win."It's impossible to create a marketing strategy for a business that has no clear company strategy." Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.