53 min listen
#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
ratings:
Length:
56 minutes
Released:
Jan 2, 2024
Format:
Podcast episode
Description
Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss:
What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
How to nurture community without being "salesy"
Finding the perfect level of specificity in audience/interest
Where community sits in the org
And how to inspire self-sustaining activity in the community
We hope you enjoy.
Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
What community looks like at Zapier, Zendesk, and Exit Five (goals, tactics etc)
How to nurture community without being "salesy"
Finding the perfect level of specificity in audience/interest
Where community sits in the org
And how to inspire self-sustaining activity in the community
We hope you enjoy.
Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfivemediaJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletter***This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more
Released:
Jan 2, 2024
Format:
Podcast episode
Titles in the series (100)
Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads by Exit Five: B2B Marketing with Dave Gerhardt