Live Q&A from December 2021

FromExit Five: B2B Marketing with Dave Gerhardt

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Live Q&A from December 2021

FromExit Five: B2B Marketing with Dave Gerhardt

ratings:

Length:

50 minutes

Released:

Jan 5, 2022

Format:

Podcast episode

Description

I did a live Q&A with a bunch of DGMG members in December 2021 and we hit on a range of topics from hiring to attribution to career growth and more. This is 45 minutes all over the map in marketing if you're into that kind of stuff.

Released:

Jan 5, 2022

Format:

Podcast episode

Titles in the series (100)

The Exit Five podcast helps you do better B2B marketing. Hosted by Dave Gerhardt. Join thousands of B2B marketing pros in the community at exitfive.com

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Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads by Exit Five: B2B Marketing with Dave Gerhardt
53 min listen
2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing by Exit Five: B2B Marketing with Dave Gerhardt
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My New Company + Writing Your Tagline by Exit Five: B2B Marketing with Dave Gerhardt
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Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei by Exit Five: B2B Marketing with Dave Gerhardt
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B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing by Exit Five: B2B Marketing with Dave Gerhardt
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Is The CEO Getting In The Way of The Right Company Story? by Exit Five: B2B Marketing with Dave Gerhardt
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B2B Brand Strategy + Measurement by Exit Five: B2B Marketing with Dave Gerhardt
17 min listen
Demystifying SEO For B2B Marketers In 2022 by Exit Five: B2B Marketing with Dave Gerhardt
61 min listen
The Path To CMO: How to Become a Marketing Leader (The Path To CMO w/TigerConnect CMO Wendy White) by Exit Five: B2B Marketing with Dave Gerhardt
59 min listen
What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche by Exit Five: B2B Marketing with Dave Gerhardt
50 min listen
Product-Led Growth with Breezy Beaumont & Andrew Capland by Exit Five: B2B Marketing with Dave Gerhardt
58 min listen
Internal Marketing & What The CEO Really Wants From The Marketing Team by Exit Five: B2B Marketing with Dave Gerhardt
28 min listen
Live Q&A from December 2021 by Exit Five: B2B Marketing with Dave Gerhardt
50 min listen
I Quit My Job. Here's What I'm Doing Next.: I'm going all in on DGMG. by Exit Five: B2B Marketing with Dave Gerhardt
16 min listen
Chris Walker, CEO, Refine Labs by Exit Five: B2B Marketing with Dave Gerhardt
51 min listen
Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy by Exit Five: B2B Marketing with Dave Gerhardt
54 min listen
Sarah-Beth Anders, SVP Marketing at Guild Education by Exit Five: B2B Marketing with Dave Gerhardt
50 min listen
Building a B2B Marketing Strategy That Will Actually Work by Exit Five: B2B Marketing with Dave Gerhardt
7 min listen
Mailbag! Answering B2B Marketing Questions From The Community by Exit Five: B2B Marketing with Dave Gerhardt
49 min listen
How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1) by Exit Five: B2B Marketing with Dave Gerhardt
56 min listen
Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing) by Exit Five: B2B Marketing with Dave Gerhardt
50 min listen
Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews by Exit Five: B2B Marketing with Dave Gerhardt
53 min listen
Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce by Exit Five: B2B Marketing with Dave Gerhardt
50 min listen
Why Company Strategy Drives Your Marketing Strategy by Exit Five: B2B Marketing with Dave Gerhardt
14 min listen
Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson) by Exit Five: B2B Marketing with Dave Gerhardt
49 min listen
How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO) by Exit Five: B2B Marketing with Dave Gerhardt
48 min listen
Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck by Exit Five: B2B Marketing with Dave Gerhardt
55 min listen
Tips To Do Marketing The Sales Team Loves (Live Q&A) by Exit Five: B2B Marketing with Dave Gerhardt
60 min listen
Story is Strategy by Exit Five: B2B Marketing with Dave Gerhardt
17 min listen
B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper) by Exit Five: B2B Marketing with Dave Gerhardt
52 min listen

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#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla) by Exit Five: B2B Marketing with Dave Gerhardt
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#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches by Exit Five: B2B Marketing with Dave Gerhardt
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#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B by Exit Five: B2B Marketing with Dave Gerhardt
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#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo) by Exit Five: B2B Marketing with Dave Gerhardt
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#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson) by Exit Five: B2B Marketing with Dave Gerhardt
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#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1) by Exit Five: B2B Marketing with Dave Gerhardt
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#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger) by Exit Five: B2B Marketing with Dave Gerhardt
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#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of PlannerPal) by Exit Five: B2B Marketing with Dave Gerhardt
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#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai) by Exit Five: B2B Marketing with Dave Gerhardt
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#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic) by Exit Five: B2B Marketing with Dave Gerhardt
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#121: Content | B2B Content Strategy, Distribution Tactics and Organic Social (with Ross Simmonds) by Exit Five: B2B Marketing with Dave Gerhardt
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#120: How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel) by Exit Five: B2B Marketing with Dave Gerhardt
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B2B Positioning Strategy, Understanding How People Buy and Building Wynter (with Peep Laja) by Exit Five: B2B Marketing with Dave Gerhardt
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#118: How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch) by Exit Five: B2B Marketing with Dave Gerhardt
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#117: Making a Career Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter) by Exit Five: B2B Marketing with Dave Gerhardt
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#116: Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad) by Exit Five: B2B Marketing with Dave Gerhardt
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#115: Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute) by Exit Five: B2B Marketing with Dave Gerhardt
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#114: Mastering Short Form Video and Social Media (with Alex Minor) by Exit Five: B2B Marketing with Dave Gerhardt
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#113: Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake) by Exit Five: B2B Marketing with Dave Gerhardt
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#112: HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024 by Exit Five: B2B Marketing with Dave Gerhardt
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#111: Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios) by Exit Five: B2B Marketing with Dave Gerhardt
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Discover this podcast and so much more

Live Q&A from December 2021

Live Q&A from December 2021

Description

Titles in the series (100)

More Episodes from Exit Five: B2B Marketing with Dave Gerhardt