36 min listen
Privacy Considerations for CMOs with Pier Loubser, SVP of Marketing for Privacera
FromThe Next CMO
ratings:
Length:
34 minutes
Released:
Jan 17, 2023
Format:
Podcast episode
Description
In this episode, we speak to Piet Loubser, the SVP of Marketing for Privacera about privacy and data governance issues for CMOs.Piet Loubser serves as Global Senior Vice President of Marketing at Privacera, Inc where he is responsible for leading all aspects of marketing. His professional career includes more than 30 years in the Hi-Tech industry driving product, sales and marketing strategies in numerous companies transforming product focused GTM into customer solutions centric GTM to accelerate growth. Prior to Privacera, Piet held executive leadership positions in marketing and sales at market leading companies including SymphonyAI, Paxata, Hortonworks, Informatica, SAP and Business Objects. As part of the executive leadership teams at these global technology companies, he has built deep expertise across the entire Product to GTM value chain to drive growth strategies at all levels of organizational size. Piet holds a B.S. degree in computer science and applied mathematics from the University of Stellenbosch in South Africa.Learn more about Piet LoubserLearn more about PrivaceraFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Jan 17, 2023
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO