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Making GTM Successful

Making GTM Successful

FromM&A Science


Making GTM Successful

FromM&A Science

ratings:
Length:
47 minutes
Released:
Nov 1, 2021
Format:
Podcast episode

Description

Pragnya Kashinath, M&A Consultant at Deloitte A go-to-market strategy is one of the most important things in an acquisition. In this week's podcast, we're featuring Kison's interview with Pragnya Kashinath. At the time of this interview, she was the Director of M&A, Corporate Strategy at Cognizant. Now, she's an M&A Consultant at Deloitte. Pragnya shares how to create a successful GTM strategy from the very beginning of a transaction and the challenges you need to watch out for. Learn about:   - Pragnya's unique role on the business side versus on the corporate development team - How not to overestimate synergy models - Customizing the customer journey   To join our network of M&A practitioners and sign up for our newsletter go to mascience.com.
Released:
Nov 1, 2021
Format:
Podcast episode

Titles in the series (100)

M&A Science is an educational podcast exploring the intricate world of M&A with industry leaders and practitioners. This podcast is sponsored by DealRoom, a diligence management and virtual data room platform for complex financial transactions.