Revenue synergies are why you’re doing the deal in the first place. But unlike cost synergies that happen instantly, revenue synergies are more difficult to achieve and often go unrealized. One of the biggest problems in M&A is that when a company pursues a deal, different departments have varying perspectives on what's essential. So how do you maintain the deal thesis as a central focus? In this episode of the M&A Science Podcast, Chris Von Bogdandy, Global Lead M&A Solutions at Slalom, discusses his framework for realizing revenue synergies in M&A. Things you will learn: •Importance of Revenue Synergies •Correlation between M&A strategy and Revenue Synergies •Understanding Customer Journey  •Planning for Revenue Synergies Pre-LOI •Agile M&A Episode Timestamps 00:00 Intro 06:17 Importance of Revenue Synergies 09:58 Correlation between M&A strategy and Revenue Synergies 16:42 Timeline of Revenue Synergies 18:49 Realistic Revenue Synergies 21:14 Understanding Customer Journey 24:44 Planning for Revenue Synergies Pre-LOI 27:38 Capturing Revenue Synergies Post-LOI 31:04 Executing the Plan 34:21 Cross-Functional Work Streams 36:29 New product introduction process 40:15 Agile M&A 43:31 Disbanding team and workstreams 46:57 Top three principles to success 48:48 Advice for next generation of young leaders in M&A