58 min listen
S2 E28 - Shifting Budget from Demand Capture to Demand Creation
S2 E28 - Shifting Budget from Demand Capture to Demand Creation
ratings:
Length:
27 minutes
Released:
Aug 16, 2022
Format:
Podcast episode
Description
Over the past few years, B2B SaaS marketing teams have embraced the fact that they need to invest more in demand creation functions. In order to do that, budget has to be taken from current demand capture spend. The question is, what deserves to stay and what should be reallocated to demand creation? In this episode, Tory Kindlick talks with Sam Kuehle about the formula he has used to determine just that: what demand capture budget should stay and what should go.
Download the template from this episode here.
Download the template from this episode here.
Released:
Aug 16, 2022
Format:
Podcast episode
Titles in the series (100)
2 - To Conference or To Not Conference? by Stacking Growth | The B2B Go-to-Market Podcast