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    S2 E9 - Transitioning from MQLs to HIROs

    S2 E9 - Transitioning from MQLs to HIROs

    FromStacking Growth | The B2B Go-to-Market Podcast

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    S2 E9 - Transitioning from MQLs to HIROs

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    56 minutes
    Released:
    Jun 2, 2022
    Format:
    Podcast episode

    Description

    Today's episode consists of a recording from last week's Stacking Growth LIVE where Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) discussed Refine Labs' proprietary PIPE™ Framework - specifically the HIRO (High Intent Revenue Opportunity) stage and why marketers need to start measuring this instead of MQLs.

    Register for the Stacking Growth LIVE event series here.
    Released:
    Jun 2, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.