24 min listen
S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
ratings:
Length:
43 minutes
Released:
Jul 13, 2023
Format:
Podcast episode
Description
Cassidy is back joining Carl and Lavender’s Will Aitken to unpack how to build an organic growth strategy from scratch. Will discusses the importance of understanding the target audience and creating diverse content across platform, topic, style, and audience goals. He also emphasizes the value of research and learning from successful influencers in the industry and stresses the need for subject matter expertise, highlighting the role it plays in creating effective content. And finally, Cassidy asks what to do about Carl.
Released:
Jul 13, 2023
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast