24 min listen
S2 E2 - Demand Capture vs. Demand Creation
S2 E2 - Demand Capture vs. Demand Creation
ratings:
Length:
48 minutes
Released:
May 10, 2022
Format:
Podcast episode
Description
Tory Kindlick (VP of Demand), Liz Spektor (Director of Demand), and Myles Madden (Performance Marketing Manager) hosted this episode of Stacking Growth to break down the difference between Demand Creation and Demand Capture. They tackled everything including: the right way to allocate your budget between the two, the impact of attribution, what leading KPIs to measure to ensure the balance between the two is correct, and which channels and tactics would fall into each bucket.
Released:
May 10, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast