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    Snacks Episode 3: Switching from Lead Gen to Demand Gen

    Snacks Episode 3: Switching from Lead Gen to Demand Gen

    FromStacking Growth | The B2B Go-to-Market Podcast

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    Snacks Episode 3: Switching from Lead Gen to Demand Gen

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    5 minutes
    Released:
    Mar 6, 2024
    Format:
    Podcast episode

    Description

    Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.
    In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach.

    See the video on our YouTube Channel
    Released:
    Mar 6, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.