58 min listen
S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
S2 E5 - The Top 5 Go-to-Market Mistakes and How to Fix Them
ratings:
Length:
54 minutes
Released:
May 19, 2022
Format:
Podcast episode
Description
Today's episode consists of a recording from last week's Stacking Growth LIVE event. Our hosts took the audience through the top 5 GTM mistakes they see in B2B, and how to correct them. In a nutshell, the top 5 themes they covered were: over-reliance on demand capture, lack of messaging & positioning, gaps in measurement frameworks, marketing & sales alignment, and the changing role of sales.
Our next Stacking Growth LIVE event will be on Wednesday May 25 at 10am PST. Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) will be outlining our HIRO (High Intent Revenue Opportunity) pipeline framework and sharing how to implement this in your organization.
Register here for the event series.
Our next Stacking Growth LIVE event will be on Wednesday May 25 at 10am PST. Sidney Waterfall (VP of Demand) and Cassidy Shield (Chief Growth Officer) will be outlining our HIRO (High Intent Revenue Opportunity) pipeline framework and sharing how to implement this in your organization.
Register here for the event series.
Released:
May 19, 2022
Format:
Podcast episode
Titles in the series (100)
2 - To Conference or To Not Conference? by Stacking Growth | The B2B Go-to-Market Podcast