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    S2 E13 - Getting Your Go-to-Market Foundations Stack Right

    S2 E13 - Getting Your Go-to-Market Foundations Stack Right

    FromStacking Growth | The B2B Go-to-Market Podcast

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    S2 E13 - Getting Your Go-to-Market Foundations Stack Right

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    54 minutes
    Released:
    Jun 16, 2022
    Format:
    Podcast episode

    Description

    A successful GTM strategy starts with a strong foundation. A strong foundation starts with an understanding of the customer/market & being able to uniquely position yourself vs. others. This episode consists of a recording from our most recent Stacking Growth LIVE event. This installment was hosted by Cassidy Shield (Chief Growth Officer), Victoria Sakal (The Vault), and Tony Flores (Senior Director, Demand Generation). After listening to this episode, you'll be equipped with a framework that will empower you to assess and improve your current GTM Foundation in terms of customer insights, competitive intelligence, and positioning/messaging.

    Register for the Stacking Growth LIVE event series here: https://us02web.zoom.us/meeting/register/tZUkde6upzMjGN2BIuhVJXj73cZNk2KuO3yn
    Released:
    Jun 16, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.