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    Snacks Episode 7: Demand Generation Leading Indicators to Measure

    Snacks Episode 7: Demand Generation Leading Indicators to Measure

    FromStacking Growth | The B2B Go-to-Market Podcast

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    Snacks Episode 7: Demand Generation Leading Indicators to Measure

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    7 minutes
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Description

    Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
    In this episode, Ashley walks us through the Leading Indicators to measure when you're building a Demand Gen Dashboard. She encourages paying attention to qualitative insights like website traffic on high intent pages, tracking repeat engagement on content, and reinforcing marketing fundamentals to measure success.

    See the video on our ⁠⁠⁠⁠⁠YouTube Channel⁠
    Released:
    Apr 3, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.