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    22 - Starting with the Customer and Working Backwards

    22 - Starting with the Customer and Working Backwards

    FromStacking Growth | The B2B Go-to-Market Podcast

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    22 - Starting with the Customer and Working Backwards

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    26 minutes
    Released:
    Mar 17, 2022
    Format:
    Podcast episode

    Description

    This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen vs. demand gen and how we differentiate the two at Refine Labs. 
    Released:
    Mar 17, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.