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    1 - Marketing Ops Do's And Don'ts

    1 - Marketing Ops Do's And Don'ts

    FromStacking Growth | The B2B Go-to-Market Podcast

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    1 - Marketing Ops Do's And Don'ts

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    21 minutes
    Released:
    Jan 5, 2022
    Format:
    Podcast episode

    Description

    Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the last, marketing ops power session. They covered:

    Team and organizational alignment, 
    Lead sources, 
    Attribution - and how to not overcomplicate it, 
    Google analytics and implementing set up (another episode on this to come), and
    Lead scoring.

    They shared a ton of impact in 20 minutes - be on the look out for more episodes breaking down marketing ops!
    Released:
    Jan 5, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.