81 min listen
96 - The Most Under-Leveraged Growth Drivers for 2021 | Demand Gen Expert Session w/ Gaetano DiNardi
96 - The Most Under-Leveraged Growth Drivers for 2021 | Demand Gen Expert Session w/ Gaetano DiNardi
ratings:
Length:
59 minutes
Released:
Jan 23, 2021
Format:
Podcast episode
Description
We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content. More specifically, we covered YouTube SEO & pre-roll ads, the CRO function as it relates to marketing, why you don’t need an expensive attribution modeling tool, and why exact match for PPC should rarely be used. We also covered how to repurpose excess sales resources and live chat vs. chat bots.
Released:
Jan 23, 2021
Format:
Podcast episode
Titles in the series (100)
1 - B2B Demand Generation | Demand Gen Live S1 x01 by B2B Revenue Vitals