696: How to Use Data to Drive More Conversions with Lior Barak

FromApp Marketing by App Masters

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696: How to Use Data to Drive More Conversions with Lior Barak

FromApp Marketing by App Masters

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Length:

30 minutes

Released:

Nov 1, 2018

Format:

Podcast episode

Description

Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data.

Lior Barak is the Marketing Automation Expert at Tale About Data.

Released:

Nov 1, 2018

Format:

Podcast episode

Titles in the series (100)

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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627: Calio Founders on Solving the Social Paradox: You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person... by App Marketing by App Masters
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10 min listen
632: 7 Expert Tips From The Top Game Publishers: Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets... by App Marketing by App Masters
35 min listen
631: The Supercell of India with Amit Hardi: Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, by App Marketing by App Masters
33 min listen
624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper: Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, by App Marketing by App Masters
20 min listen
622: How to Revive an App with Craig Briggs: Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. - Craig Briggs is the founder of Rice Burger Labs. by App Marketing by App Masters
17 min listen
636: Google Play ASO for a Game with Bjorn Rave: Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. - by App Marketing by App Masters
19 min listen
623: How to Optimize In-App Purchases for Your Games with Doron Kagan: Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having star... by App Marketing by App Masters
33 min listen
630: How to Maximize Apple Search Ads with Ron Packard: Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads. by App Marketing by App Masters
15 min listen
635: Viber Head of UA, Moshi Blum: What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns a... by App Marketing by App Masters
36 min listen
Best Marketing Strategies for a Paid App: What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0 by App Marketing by App Masters
5 min listen
How to Get Keywords Ranked on Google Play: Coming up you're going to discover how to get keywords ranked on Google Play. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo by App Marketing by App Masters
10 min listen
Influencer Marketing on Instagram vs musical.ly vs Snapchat: I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. - I'll share with you why I believe Snapchat is the best and most underpriced platform. - by App Marketing by App Masters
6 min listen
637: Growth for a Paid Game with Roni Brunn: Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally ... by App Marketing by App Masters
31 min listen
633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan: Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if ... by App Marketing by App Masters
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How to Launch a Really Big App Idea: Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, by App Marketing by App Masters
5 min listen
625: How to Use Tumblr for App Downloads with Heidi Yu: Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. - Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO. by App Marketing by App Masters
28 min listen
Do Keyword Misspellings Help Grow Downloads for ASO?: Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk by App Marketing by App Masters
13 min listen
How to Know If You Are Passionate About a Project?: How to Know If You Are Passionate About a Project? I share real life experience with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew by App Marketing by App Masters
7 min listen
Pre Launch App Marketing: Why you should do it?: Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI by App Marketing by App Masters
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App Growth Hacking Strategies – Interview on The App Man Show: Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg by App Marketing by App Masters
27 min listen
648: “Success” as an Indie with Rylan Evans: Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and fina... by App Marketing by App Masters
32 min listen
How to Expand to Global Markets (China, India & Southeast Asia): Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective ... by App Marketing by App Masters
5 min listen
639: Automatically Find New Facebook Audiences with Colette Nataf: Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise,... by App Marketing by App Masters
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645: Influencer Marketing & User Acquisition with Chen Wang: Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content work... by App Marketing by App Masters
33 min listen
How App Store Reviews Impact Keyword Rankings: Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc by App Marketing by App Masters
6 min listen
A Clever Way to Incorporate Ads: Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. - Watch Video on YouTube and Subscribe to our Channel: by App Marketing by App Masters
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Mobile App Localization: Is it worth it?: Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo by App Marketing by App Masters
4 min listen
629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes: Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. - by App Marketing by App Masters
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Ad Creatives That Convert: Lessons From Millions in Spend: Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level. Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend. Learn more: https://performancemarketing.academy/ https://www.linkedin.com/in/benoitst-laurent/ App Audits: https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8 https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot You can also watch the video: https://youtube.com/live/T7IYERgO6Ts Work with us to grow your apps faster &a by App Marketing by App Masters
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Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds: Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. Explore with us: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to scale -Effective budget planning strategies -Optimal targeting options on Facebook -Proven campaign setup methods Don't miss out on these valuable insights that can elevate your advertising game on a budget You can also watch the video: https://youtu.be/mtBvqLBVsf0 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchas by App Marketing by App Masters
12 min listen
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation: Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results. You will discover: - How ChatGPT drive better decision-making when it comes to product and marketing - Examples of how you can leverage AI to be your data scientist - How to use ChatGPT to simplify your product roadmap - And so much more! Learn more: https://cookingdata.substack.com/ https://www.linkedin.com/in/liorbarak/ App Audits: https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785 https://apps.apple.com/us/app/blood-pressure-tra by App Marketing by App Masters
58 min listen
This Productivity App Makes $200K a Month: I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process. -Enhanced User Experience: Explore the small touches that elevate user engagement. -Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience. -Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience. -Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness. -Email Capture Tactics: Snag user emails seamlessly with proven strategies. -Urgency Creation Techniques: Master the art of instilling urgency in by App Marketing by App Masters
15 min listen
The Features That Bring Users Back Everyday: Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. You will discover: - How she comes up with features that are used everyday - Why higher prices actually increase conversion rates - How paid acquisition plays a key role in creating a network effect - And so much more! She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences. Learn more: https://cupla.app/ https://www.linkedin.com/in/erika-palmer-b709a836/ App Audits: https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US stashpad.com You can also watc by App Marketing by App Masters
65 min listen
The Anatomy of a High Converting Paywall: A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conv by App Marketing by App Masters
9 min listen
This Growth Hack Generates 100's of REAL App Store Ratings for FREE: When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. ? Aggressive and Soft Ways of Getting Reviews: Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings. ? Using AppAdvice Campaigns for Ratings: Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather qual by App Marketing by App Masters
7 min listen
App Engagement Strategies From Pandora: Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for Engagement: Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand. Leveraging Push Notifications: Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction. Effective Onboarding Flows: Dive into the world of onboarding flows and discover how a wel by App Marketing by App Masters
12 min listen
Your App Growth Questions Answered: I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube video to ensure your question gets answered. App Audits: https://apps.apple.com/app/streeto-on-street-parking/id1642060340 https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to pai by App Marketing by App Masters
69 min listen
The TikTok Ads Strategy for Beginners: Ready to skyrocket your app downloads with TikTok Ads? ? This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! ? Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered! ? Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads! ? Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your c by App Marketing by App Masters
12 min listen

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696: How to Use Data to Drive More Conversions with Lior Barak

696: How to Use Data to Drive More Conversions with Lior Barak

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