In this episode of Event Experience, you’ll learn how Airtable Head of Events Gianna Gaudini planned and executed the brand’s inaugural marquee event, the Airtable Leaders Forum (ALF). The team at Airtable designed ALF to accomplish multiple goals for different audiences, including driving pipeline, announcing a new category, and showcasing thought leadership from the CEO. Gaudini shares the ins and outs of the event planning process and setting goals for ALF, including the strategic decision-making involved in focusing on specific goals, targeting the right audience, and maximizing the event's impact.  Here’s what you’ll hear about in this conversation: How to create reasonable goals and leverage event data to make incremental improvements How to prioritize your event goals and stick to what truly matters The significance of post-event feedback, analysis, debrief sessions, NPS scores, press coverage, pipeline goals, and more Mentioned in This Episode 2022 Airtable Leaders Forum Key Takeaways 2023 Airtable Leaders Forum Key Takeaways Huberman Lab podcast Gianna Gaudini on LinkedIn "Gianna's Million Dollar Event Career” Course (Bizzabo15 to get 15% off!)