39 min listen
Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)
FromEvent Experience
ratings:
Length:
51 minutes
Released:
Dec 4, 2019
Format:
Podcast episode
Description
Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy. Helen owns Twitter's presence at large events like South by Southwest, Cannes, and CES. Prior to Twitter, Helen led events at Toys "R" Us and Nickelodeon, founded and managed her own event production company, and spent several years working on David Letterman's Tonight Show. #PinkSweats
Released:
Dec 4, 2019
Format:
Podcast episode
Titles in the series (100)
Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events: Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, balancing the needs of... by Event Experience