Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, managing an events team from “startup” to “scale-up”, and parleying event expertise in discussions with key stakeholders. Janna joined Drift in 2017 to help take the team’s event strategy to the next level. Prior to Drift, Janna accumulated over 8 years of event experience from working at brands like HubSpot, Kayak.com, and TomTom.